Product adoption is the process of helping users see value with your product and establish a habit with it. The process is usually broken down into four discrete stages:
When people think about product adoption, often metrics like the number of sign-ups or daily active users come to mind. But these metrics taken in isolation don’t reflect whether users are successfully incorporating your product into their daily routine, adding it to their lineup of business tools or embracing it as something they can’t do without. True product adoption comes when the value of your product is so great that it outweighs the effort and cost required of the user to make a change
There are 4 forces at play when it comes to product adoption. Two of the forces typically work in your favor, while the other two work against you:
With the right marketing and product tactics, you can make all four of those forces work in your favor. You can do that – and increase product adoption as a result – by doing the following:
A prospect may be well aware that their current solution has flaws – but do they really want to take the risk of switching? They may think, “What if it doesn’t work out?” Or “What if we all switch and everyone hates it?”