What is it

The acronym OKR stands for Objectives and Key Results, a popular goal management framework that helps companies implement strategy.

An OKR consists of:

• an Objective, which defines a goal to be achieved

• Up to 5 Key Results, which measure progress towards the Objective

• Each OKR can also have Initiatives, which describe the work required to drive progress on the Key Results.

• What is an Objective?

• What is a Key Result?

• What is an Initiative?

Type of Objectives: STRATEGIC VS. TACTICAL

Whether an Objective is strategic or tactical depends on the length of the Objective (its horizon) and the cadence it is set on.

• An Objective with a horizon of 5-10 years is usually called a Vision
• An Objective with a horizon of 1 year is often called a strategic Objective
• An Objective with a horizon of 1 quarter is called a tactical Objective