How might we solve the problem from key insight/user story?
***Example:*How might we keep our passengers with nut allergies safe while flying?
**What is this?**The How Might We method helps the team focus on opportunities from user insights, brings focus to the brainstorming session, and allows enough flexibility for exploring wild ideas. The "might" is the operative word because it allows the team to expand their thinking to include any possible solution to the problem. Tim Brown from IDEO says: “The ‘how’ part assumes there are solutions out there — it provides creative confidence. ‘Might’ says we can put ideas out there that might work or might not — either way, it’s OK. And the ‘we’ part says we’re going to do it together and build on each other’s ideas.”
Resources
When situation I want to motivation so I can expected outcome.
***Example:*When I am flying I want to know which ingredients are in the food that I'm given by the airline so I can determine if I can eat it safely.
**What is this?**Job stories help the team understand the situation in which people encounter a problem and why it needs to be solved. They differ from user stories as they reframe the problem from what people want to why they want it. They are less prescriptive of a user action which gives more freedom for the team to build a solution.
Resources
persona/character wants action/situation because aim, need, outcome but restriction, obstacle, friction.
***Example:*Alexa wants to eat the food given to her on the plane because she's paid for it as apart of her airfare but she is afraid to eat it because it may contain something she is allergic to.
**What is this?**A key insight statement is created from distilling a plethora of research data and creating an actionable sentence that will guide your team forward. Because key insights are often the starting point to the ideation process, they need to be phrased succinctly so that they are not misinterpreted. If they are misunderstood, the team could go off on the wrong path and try to solve problems that were not uncovered in research. According to Thrive Thinking, a compelling insight statements should be structured around five key principles: set the context, communicate the dilemma, articulate the why, capture the motivation, envision the ideal.